The 2009 transition from Analog to Digital has created large changes in the coverage of broadcast reception areas.  SoftMedia has created a set of analytics and maps to accurately determine the true Media Market areas.   The DTVMA Media data set is the most comprehensive set of databases available for Broadcast TV, Cable TV,  alternative TV  and the Telecom industry. The database set covers contact information, management,  footprint/boundary files, technical data and even email addresses.  In addition, DTVMA Media ships with a complete  set of pre-designed maps for MS's MapPoint and Business Map5 providing you the tools, maps, and data you need  to analyze the geographic and demographic profile of your market.