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Broadcast
Television The broadcast TV database is updated quarterly from direct calls to station management and FCC records. The database is the most comprehensive list of broadcast stations available and covers station operations, management and technical data. The broadcast analog to digital transition has resulted in major changes in the broadcast industry. The DTVMA Media toolbox is the most accurate and cost effective method available for market research and analysis. DTVMA Media Plus provides pre-designed maps for visualization and geographic analysis of each of the 224 new DTVMA’s. Analyzing your market area is as easy as selecting a market area map, and clicking any combination of the more than 500 demographic variables available. Creating a report with maps and/or data is even easer with ‘Quick Report’, or select from 15 pre-defined report templates.
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