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Definitions Unliike other definitions, DTVMA Media does not use calculations or obscure social and economic variables to define a market area. DTVMA's market area is measured data within the actual 5 digit zip code boundaries of signals being received from transmitters within a Department of Census defined metropolitan area. With the crossover of Broadcast TV, Cable
and Telecom industries, the DTVMA Market area also applies to these
services.
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