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Site
Content
In addition to the Free searchable databases and Buyers
Guide the web site provides Free Research - Employment -
Agencies & Associations - Radio Locator - TV Locator
- FCC Daily Digest - World Satellite Search - Events
& Calendar - Chat Room - International Language
E-Mail - OnLine Mapping for Radio & TV - Personal
Calendar - Message Board - Industry News - Internet
Service Providers and links to related Internet
Resources.
Internet
Statistics:
The
Global Communications Network currently receives over
130,000 page views per month from over 20,000 unique
monthly visitors. During the past 12 months we have
logged over 1,700,000 page views and over 250,000 unique
visitors, more than total attendees at all Cable
Television Conventions. The Global Comm Net is a content
rich site that draws buyers and sellers world-wide.
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Web
Site Organization:
The
Global Communications Network home page is linked to
home pages for each industry sector in the
broadband industry...ie...cable TV, broadcast TV,
telephony, etc...
Each industry sector home page has links to categories
and sub-categories of equipment and service providers
for each sector.
As an example:
The Cable Television Sector home page has a number of
category links including suppliers of Studio
Equipment and Services. This category is then linked to
a sub-category listing for Distribution Amplifier
suppliers world-wide.
When a user views your ad, whether from Tulsa Oklahoma
or Abu Dhabi, they are not flipping pages in a industry
magazine, they are on a mission, they are looking for
something specific. This is the meaning of
Targeted Marketing and with it's quarterly report, the
globalcommnet brings accountability to your ad dollar.
Copyright
2004 SoftMedia Corporation
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Why
Internet Advertising
How effective
are our banner ad campaigns? How do the stats compare to
other forms of advertising? And which stats are the
important ones to look at in the first place.
The
appropriateness of a particular site for a particular ad
campaign is based on content.., An industry specific site
with a high level of content is imperative for a
successful campaign.
Besides click
rate and traffic statistics, there's another major factor
that must be weighed in judging online advertising
effectiveness, and that is the cost.
The current digital universe is estimated to exceed
450,000,000 user’s. The communications and
telecommunications Industry is miniscule compared to these
numbers, therefore CPM (Cost/1000/Impressions)
is hardly a comparable pricing structure.
Cost per unique
visitor is a more useful measurement. Additionally the
number of pages that the average visitor sees is highly
important.
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