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Broadcast TV 2012 Product 104
The Broadcast TV set has 4 individual databases. The Broadcast 2012 database covers all U.S. Television Stations, and includes detailed contact and operational data on each station.

It provides management, emails, phone, fax, addresses, zip codes, latitude, longitude, transmitter power and a number of additional data points.

The Canadian TV, and International TV databases covers 104 countries all with email and contact data. Please note: the International TV database does not provide Management names, it provides for Title Addressing.

BroadcastComZip2012
The Broadcast ComZip database provides the most comprehensive set of data available for analyzing the Broadcast market. The four database sets available in this group include Broadcast TV Community Zip Code, over 71,000 records by 5 digit zip code. The MPBroadcast provides a complete set of Microsoft MapPoint files to analyze or map the US market by all 224 Digital TV Market area. It also includes a complete set all 224 DTVMA’ files for Business Map. These pre-made market area map files allows you to analyze and map the Digital TV Market Area coverage and add information from a large selection of demographic data.

      Broadcasttv2012
      Number of data records: 1714
      Field    Field Name             Type           Width                                  Product Code 104

1	CALLSIGN	Character	4	Station Call Sign
2	AFFILIATE	Character	35	National Affiliate (CBS, NBC Etc..)
3	CHANNEL	Character	10	Digital Channel Number
4	OWNER	Character	35	Corporate Owner
5	ADDRESS	Character	35	Mailing Address (Office)
6	CITY	Character	35	Mailing City
7	STATE	Character	2	Mailing State
8	ZIPCODE	Character	15	Mailing Zip Code
9	COUNTY	Character	35	Station County Location
10	TELEPHONE	Character	15	Office Telephone Number
11	ALTPHONE	Character	15	Alternate Telephone Number
12	FAX	Character	15	Office Fax Number
13	GNLMANAGER	Character	35	Station General Manager
14	GMSAL	Character	10	General Manager Salutation
15	GMFIRST	Character	35	General Manager First Name
16	GMLAST	Character	35	General Manager Last Name
17	GMEMAIL	Character	75	General Manager Email
18	ENGMANAGER	Character	35	Manager Engineering
19	ENGSAL	Character	10	Engineer Salutation
20	ENGFIRST	Character	35	Engineer First Name
21	ENGLAST	Character	35	Engineer Last Name
22	ENGEMAIL	Character	8	Engineering Manager Email
23	WEBSITE	Character	45	Station URL
24	MKTRANK	Character	10	Market Rank
25	MARKETCITY	Character	35	Market cITY
26	MARKETNAME	Character	55	Market Area Name
27	TRANSPOWER	Character	5	Digital Effective Radiated Power
28	ANTHEIGHT	Character	75	DTV Antenna Height
29	DTVLAT	Character	45	Digital Antenna Latitude
30	DTVLON	Character	8	Digital Antenna Longituder
31	LEGALREP	Character	75	Station Legal Representation
32	MCSZ	Character	55	Mail City State (for labeling)

       Broadcastcomzip2012
       Number of data records: 71818                                                        Product Code 105
       Field   Field Name               Type           Width

1	DTVMARANK	Numeric	3	DTVMA Market Area Rank
2	COMZIP	Character	10	Main Community Zip Code
4	COMMUNITY	Character	35	Community Covered Name
6	STATE	Character	35	State Covered Name
5	COUNTY	Character	35	DTVMA Market Area Name
6	MARKETNAME	Character	45	Mailing State
7	HHBYZIP	Numeric	10	TV House-Holds within Zip Code
8	POPBYZIP	Numeric	10	TV Population within Zip Code
9	HHINCOME	Numeric	10	Average House-Hold Income
10	DTVMAHH	Numeric	10	DTV Market Area House-Holds
11	DTVMAPOP	Numeric	10	DTV Market Area Population
12	HHGAIN	Numeric	10	TV HH Gain with Digital TV
13	HHLOSS	Numeric	10	TV HH Loss with Digital TV
14	NUMBERBUS	Numeric	10	Number of Business within Zip

     Canadian TV/Radio 2012                                                                  Product Code 108
       Number of data records: 1013
       Field    Field Name                 Type        Width

1	SERVICE	Character	8	Denote Radio or Broadcast TV
2	CALLSIGN	Character	10	Station Call Sign
3	FORMAT	Character	35	Radio Format
4	STATUS	Character	10	Digital Status
5	ADDRESS	Character	28	Mailing Address
6	MCSZ	Character	50	Mail City State/Province Zip Code
7	CITY	Character	5	City
8	ZIPCODE	Character	5	Zip Code
9	STATE	Character	2	Province Abbreviation
10	COUNTY	Character	25	Province
11	TELEPHONE	Character	25	Station Telephone Number
12	FAX	Character	20	Office Fax Number
13	STNEMAIL	Character	75	Station Email
14	URL	Character	75	Station Web Site
15	OWNER	Character	45	Corporate Owner
16	GNLMANAGER	Character	35	General Manager
17	GMEMAIL	Character	75	GM Email
18	ENGMANAGER	Character	35	Engineering Manager
19	ENGEMAIL	Character	75	Engineering Manager Email

       International Broadcast Television  2012                               Product Code 107
       Number of data records: 1,291
       Field    Field Name              Type          Width

1	STATION	Character	44	Station Name/Call Sign
2	ADDRESS	Character	30	Address
3	CITY	Character	35	Station Location City/ Mailing
4	COUNTRY	Character	25	Station Country
5	ZIPCODE	Character	15	Station Mailing Zip Code
6	TELEPHONE	Character	20	Station Office Telephone Number
7	FAX	Character	20	Station Fax Number
8	GM	Character	24	General Manager “Title Addressing”
9	ENGMGR	Character	24	Technical Director “Title Addressing”
10	EMAIL	Numeric	75	Station Email Address

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